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Updated in April 2025
Top 10 Email Marketing Tool For Lead Generation Email in 2025
Lead generation emails are a valuable asset for a software as a service (SaaS) business to consider when attracting and converting prospects into customers. This article outlines what lead generation emails are, their function against cold emails, and how some of the many tools like Hubspot, Mailchimp, Zoho, Acticampaign, and Brevo can drive successful campaigns in India - 2025. We will look at cost-effective providers, tested subject lines, what metrics to measure, CRM and landing page performance, A/B testing we use to maximise ROI, and unravel the benefits of lead generation emails for your SaaS company!
10 Best Email Marketing Tool For Lead Generation Email in 2025
- Email Templates
- Audience Segmentation
- Marketing CRM
- Email Marketing and Automation
- Landing Page and Form Creation
- Lead Nurturing and Scoring
- Lead Scoring and Management
- Email Marketing Automatio
- Segmentation and Targeting
- Landing Page Builder
- Integration with Tools
- Detailed Analytics
- CRM and Contact Management
- Landing Page Creation
- Advanced Analytics
- Landing Page Builder
- Integration with Tools
- Lead Capture Forms
- Lead Capture Forms
- Sales Pipeline Management
- Email Integration and Tracking
- Landing Page Creation
- List Segmentation
- Detailed Analytics
- Comprehensive Analytics
- Email Marketing Automation
- Sign-up forms
- Landing Page and Form Creation
- Automated Workflows
- Email Marketing Automation
What Are Lead Generation Emails and Why Do They Differ From Cold Emails?
Lead generation emails are targeted email communications connected to prospects that have expressed interest in your SaaS product, service, or use of your free offers – I.e., visited your website, submitted a form, or downloaded content. The purpose of these emails is to guide prospects through the sales funnel with calls to action, i.e., sign up for a free trial or set up a demo. Cold emails refer to unsolicited emails sent to recipients who have no previous engagement and have not consented to receive emails from you. Lead generation emails rely on existing engagement; therefore are a warmer touchpoint than cold email.
Main Differences:
- Audience: Lead generation emails go to warm leads (e.g., visitors to your website, or people who attended your webinar) and can also target them later with a service like HubSpot; cold emails go to unknown contacts, generally sourced from tools like Hunter or ZoomInfo.
- Take Away: Lead generation emails intend to nurture or convert (e.g., “Try Our Free Plan Today!” through MailChimp); cold emails intend to spark interest and start a conversation.
- Consent: Lead generation emails come from opt-in source data (e.g., would have recently submitted a form via Leadpages); cold emails may not collect explicit consent from the recipient and risk being flagged as spam.
- Content: Lead generation emails are personalised with behaviour-based content (e.g., dynamic content from a service like ActiveCampaign); cold emails use non-personalised and exploratory content.
- Metrics: Lead generation emails look at conversion rate (in a 10–15% rate); cold emails look at reply rate (in 1–5%).
HubSpot
- Features: Free CRM, lead capture forms, email automation, personalised templates.
- Details: Free for up to 1,000 contacts; paid version starting at $20/month.
Hunter
- Features: Email finder, verification, and cold email outreach.
- Details: Free for up to 25 searches per month; paid version starting at $49/month.
X Insight: SaaS marketers using X indicate that lead generation emails can achieve higher rates of conversions when utilised in conjunction with forms from Leadpages, but cold emails rely on Bouncer aimlessly subtracting list size in order to decrease bounces.
Let’s get deep dive into the top 5 Best Email Marketing Tool For Lead Generation Email
Features:
- Mailchimp offers comprehensive lead generation and email advertising equipment together with customizable e mail templates, automation workflows, landing pages, sign-up bureaucracy, and target audience segmentation.
Advantages:
- Mailchimp is understood for its user-pleasant interface and tremendous integrations with various platforms and applications. It offers effective automation capabilities and exact analytics, making it easy to optimize campaigns.
Use Cases:
- Ideal for small to medium-sized groups seeking to appeal to and nurture leads through electronic mail marketing. It’s suitable for creating and coping with email campaigns, automating follow-ups, and segmenting audiences for focused marketing efforts.
Pricing:
- Mailchimp gives free plans and therefore pricing starts at $13/month to $350/month.
Features:
- HubSpot presents a sturdy CRM with incorporated lead generation and email advertising and marketing capabilities. This consists of e mail templates, automation, landing pages, forms, stay chat, and comprehensive analytics.
Advantages:
- HubSpot’s all-in-one platform seamlessly integrates CRM, electronic mail advertising, and lead era equipment. It gives superior automation and personalization features, distinctive analytics, and a massive library of resources and assist.
Use Cases:
- Ideal for organizations trying to streamline their advertising and marketing, sales, and customer service operations. It’s best for nurturing leads, managing consumer relationships, and running powerful, facts-pushed electronic mail marketing campaigns.
Pricing:
- HubSpot gives a free plan in the start and pricing starts at $20/month.
Features:
- ActiveCampaign combines CRM and e-mail marketing with advanced lead technology equipment. Features encompass electronic mail templates, automation workflows, segmentation, lead scoring, and particular analytics.
Advantages:
- ActiveCampaign excels in automation, offering effective equipment for creating complex workflows. It gives in-intensity analytics and reporting, sturdy personalization options, and seamless integration with severa platforms.
Use Cases:
- Suitable for small to medium-sized agencies looking to automate their marketing and income approaches. It’s best for nurturing leads through personalised electronic mail campaigns, segmenting audiences, and tracking client interactions.
Pricing:
- ActiveCampaign’s pricing starts $49/month ranges up to $259/month with add-ons at each stage.
Features:
- Mailchimp's CRM-integrated email features include email templates, automation, personalization, segmentation, A/B testing, and reporting.
- It allows for seamless synchronization of customer data between the CRM and email platform.
Advantages:
- Mailchimp offers a user-friendly interface and advanced email marketing capabilities suitable for businesses of all sizes.
- Its CRM integration enables targeted and personalized email campaigns based on customer behavior.
Use Cases:
- Suited for businesses looking for an integrated CRM and email marketing solution to manage contacts, nurture leads, and automate email campaigns while leveraging customer data.
Pricing:
- Mailchimp offers a free plan for up to 2,000 contacts, with paid plans starting at $9.99/month for additional features and larger audience sizes.
Features:
- ActiveCampaign's CRM-integrated email features include email automation, segmentation, personalization, lead scoring, tracking, and reporting.
- It offers advanced automation capabilities to streamline email marketing efforts.
Advantages:
- ActiveCampaign is known for its powerful automation tools and CRM integration, allowing for highly targeted and personalized email campaigns.
- It provides comprehensive analytics to measure campaign performance.
Use Cases:
- Ideal for businesses looking for advanced automation and CRM integration to automate email marketing processes, nurture leads, and track customer interactions throughout the sales funnel.
Pricing:
- ActiveCampaign's pricing starts at $9/month for up to 500 contacts, with higher-tier plans offering more advanced features and larger contact limits.
Which SaaS Tools Provide the Lowest Cost Lead-Generation Email Services?
Some of the most inexpensive SaaS tools for lead generation email services in 2025 include:
Zoho, with a free plan offering 5,000 emails/month (on up to 250 contacts), features CRM contact and lead nurturing templates, and paid plans from $6/month.
- Features: Email subscription and sync, marketing automation, lead scoring, and lead nurture templates.
- Free individual plan for 250 contacts, paid options from $6/month.
MailChimp has a free plan for 500 contacts (1,000 emails per month), offers lead-capturing forms and automation, with paid plans starting at $13/month.
- Features: Free plan, templates, segmentation, A/B testing.
- Free tier, paid at $13/month.
Brevo provides a free plan of 300 emails per day and provides lead generation email templates and CRM sync features, with paid options starting at $25/month.
- Features: Drag-and-drop email editor builder, marketing automation, lead tracking.
- Free plan of 300 emails per day, paid from $25/month.
Moosend provides free lead nurturing, automation and analytics up to 1,000 subscribers using unlimited numbers of emails, with paid plans starting at $9/month.
- Features: Free tier, email templates, automation, analytics.
- Free up to 1,000 subscribers, paid from $9/month.
Note: HubSpot (free for up to 1,000 contacts), GetResponse ($19/month), Omnisend ($16/month), ActiveCampaign ($29/month), FreshSales ($15/month), AWeber ($12.50/month), have some lead generation capabilities but are pricier. ConvertKit, Benchmark and Keap offer limited free plans.
Which Provider is Best For High-Converting Lead Generation Emails?
Leading providers for high-converting lead generation emails in 2025 are:
HubSpot: Leading B2B SaaS with free CRM, lead capture forms, and AI-powered personalised nurtures. Generates 20-30% open rates with dynamic content.
- Features: CRM integration, automation, A/B testing, lead scoring.
- Details: Free for the first 1000 contacts; paid versions start at $20/month.
ActiveCampaign: Leading deliverability at 94.2% and automation with behavioural triggers to nurture leads (e.g. a post-sign-up email), runs complex funnels. Focuses on high conversion rates.
- Features: AI automation, dynamic content, lead scoring.
- Details: Paid package starts at $29/month.
MailChimp: The easiest provider to create lead capture forms, and allows for segmentation and A/B testing. Easily grows alongside a startup or enterprise.
- Features: Various templates, automation, analytics and lead forms.
- Details: Free for the first 500 contacts; paid versions start at $13/month.
FreshSales Suite: Using programmable AI called Freddy AI, Freshsales scores leads and provides personalised lead nurturing. Tracks conversions across funnels.
- Features: AI analytics, tracking leads, and automation.
- Details: paid service starts at $15/month.
What Makes Them Stand Out?
- HubSpot leads for inbound lead generation, and ActiveCampaign leads for automation.
- MailChimp is easy to use and scales up.
Overall, FreshSales includes AI insights (see X posts on ActiveCampaign’s triggers for approximately 15% lead conversion rates higher so far for SaaS funnel emails).
Who Has the Priced Lead Generation Email Tool in India (2025)?
For Indian SaaS companies, these platforms offer the greatest value in 2025:
Zoho: Built for India with a local price point, and a free plan (5,000 emails/month, 250 contacts). Built-in lead-nurturing experience and syncs to your CRM. Built-in lead-nurturing experience and syncs to your CRM. Contains Hindi/English templates.
- Features: Sync to a CRM, automation, lead scoring, and local support.
- Details: Free for 250 contacts; pricing starts at $6/month.
Brevo: Free plan includes 300 emails/day, lead generation templates, syncs to CRM. Great pricing for start-ups.
- Features: Drag-and-drop editor, leads tracking, and automation.
- Details: 300 emails/day free; $25/month pricing starts.
MailChimp: Free. 500 contacts with a lead capture/automation. Scales great for Indian SME’s.
- Features: Free plan, templates, segmentation, lead forms.
- Details: Free tier; paid pricing starts at $13/month.
Moosend: Free 1,000 subscribers with lead nurturing and deliverability. Great for Indian startups.
- Features: Automation, templates, analytics, lead capture/tools.
- Details: Free for 1,000 subscribers; paid pricing starting at $9/month.
Why Suitable for India?
- Zoho is one of the only platforms with local support and pricing.
- Brevo and Moosend offer great free plans.
MailChimp scales at a low cost. X feedback recommends Zoho for an Indian SaaS company due to its deep integration with a CRM and pricing.
What Email Subject Lines Get the Highest Response Rates?
Goal Response Rate subject lines, for lead gen emails, are simple, personalised, and actionable. Based on 2025 benchmarks and X insights, these are the key strategies you must incorporate:
- Personalised: Use your recipient’s name or company name (ex, “Amit, Supercharge your SaaS Growth with [Tool].”) This can be done using HubSpot (free) or GetResponse. Personalising your goals email subject line drives a 26% increase in open rate.
- Urgency: Convey urgency or time sensitivity (ex, “48 Hours Left: Your Free Trial is Almost Up!”) using Omnisend’s countdown timers. Creates 15% more replies.
- Value: Get value across (ex, “Sign Up Now and Save 20% on Your SaaS plan!”) through MailChimp A/B testing capabilities. Resulting in 20- 30% open rates.
- Curiosity: Ask something with a question or teaser (ex, “Is your SaaS Missing this Key Feature?”) using ActiveCampaign capabilities. Increases click-through rates by 10%.
- Localisation for India: Use local references (ex, “Grow your Bengaluru Startup using [Tool]”) using Zoho capabilities. Increases engagement by 12%.
GetResponse
- Capabilities: Dynamic content, A/B testing, lead nurturing.
- Pricing: Starts at $19/ month, 90.9% deliverability!
Omnisend
- Capabilities: Countdown timers, personalisation, lead capture. Pricing: Free up to 250 contacts; paid from $16/month.
- Boost your reply rate: Try Omnisend for subject lines that drive engagement.
To get your subject lines optimised to your audience, test with AWeber or Benchmark. Watch out for spam trigger words “Free Money.” Amazing Goal Response Rates!
Which Metrics Should I Track for Lead Generation Email Success?
The correct metrics to track can help ensure your lead generation email campaigns contribute towards growing a positive ROI:
- Open Rate: The number of times your email got opened (the SaaS benchmark is 42.35%). Use HubSpot or MailChimp’s analytics to track this metric.
- Click-through Rate (CTR): The number of times any of the linked content got clicked (the benchmark is 3-5%). You can track this in ActiveCampaign’s link tracking.
- Conversion Rate: The actions you track that were carried out, e.g. sign-ups or demos (the benchmark is 10-15%). Use the FreshSales Suite or Pipedrive to track the conversion funnel.
- Cost Per Lead: The cost for leads – the SaaS model can have costs as low as $5 – $10 per lead. This can be tracked using Zoho or Google Analytics integration.
- Reply Rate: The number of responses you received (the typical benchmark is 5-10% for lead generation emails). Use GetResponse or Brevo to track what replies you received.
- Bounce Rate: The number of emails that were undeliverable (ideally <2%) – you can do this using Bouncer or Debounce to verify your email list.
- ROI: The difference between what revenue you gained compared to what the campaign cost, or simply $38/$1 (the benchmark). You can track this in FreshSales or with ActiveCampaign’s email analytics.
Bouncer
- Features: Email verification, reduction of bounced emails, and list cleaning.
- Details: Starter plans are as low as $8/month for 10,000 verifications.
FreshSales Suite
- Features: Tracking conversions, AI Analytics and keeping track of lead scores.
- Details: Get started with plans for as low as $15.00/month.
Tip: Use Google Analytics with MailChimp or Brevo’s integration that generates UTM parameters for enabling you to track who converts on your site from those email campaigns.
Can Lead Generation Emails Interplay with CRMs and Landing Pages?
Yes, lead generation emails can work with CRMs and landing pages to create a seamless funnel:
CRM Interoperability:
- HubSpot: Your lead data will sync with HubSpot’s CRM and allow a clear retrospective on opens/clicks. You can use this to trigger automated lead-nurturing workflows in HubSpot (e.g., someone signs up for a trial).
- Zoho: Zoho allows for a connection with Zoho Campaigns that lets you use lead scoring and automate emails to prospects based on their lead profile.
- Pipedrive: Pipedrive synchronises with your Gmail/Outlook and allows you to view logged email interactions. This allows leads to be tracked throughout the sales cycle.
- FreshSales Suite: FreshSales makes PID (Performance Indicator Distinction) through their use of Freddy AI technology, which helps deduce email engagements relevant to their deal stage in the CRM.
- ActiveCampaign: They sync behavioural data, e.g. website page visits, to the CRM to distinguish effective follow-up processes.
Landing Page Interoperability:
- Unbounce: Unbounce creates highly converted landing pages and links directly to an email campaign through MailChimp or HubSpot. When a prospect signs up on your Unbounce page, they are added to your MailChimp account with triggers in place to send an email once they are a lead in HubSpot.
- Leadpages: Leadpages creates highly-converted landing pages specifically optimised for mobile, and constructs forms that allow for connections to Zoho or ActiveCampaign to support their respective automated nurturing process.
- Moosend: Moosend can connect forms on their landing pages to your email campaign once the form has been filled out, allowing a drip sequence to be automated.
How does it work?
- Landing pages (via Unbounce or Leadpages)each capture lead data that is displayed in your CRM systems (like HubSpot or Pipedrive).
- All the emails we processed were triggered based either on the submission of a form or on users’ behavioural actions (e.g., page visits), and we have been able to successfully track nurture emails using an ESP (ex: Active Campaign or Brevo).
X users noted that HubSpot’s integration with Leadpages resulted in a 20% increase in their conversions.
How Do I A/B Test Lead Generation Email Content Effectively?
A/B testing for lead generation email content maximises conversions:
- Test One Variable: Subject lines, CTAs, or graphic elements (BN: “Free Trial” vs. “Start Now”), MailChimp or GetResponse.
- Segment Your Audience: Is there a way to segment your audience (trial users vs. inactive leads)? Zoho or Moosend can help with this.
- Set Goals: Determine how you want to measure success. Common benchmarks include open rate (HubSpot) or conversion rate (FreshSales Suite).
- Test Creative Elements: Personalisation is important with subject lines. Compare a personalised subject line (BN: “Amit, Try Now!”) with a generic line (BN: “Try Our Tool!”). Data shows personalised emails are 26% more likely to be opened. You can use ActiveCampaign.
- Test CTA’s: Play around with the wording of CTA’s (BN: “Get Started” vs. “Learn More”) via Omnisend. Action-oriented CTA’s were found to have an increase in clicks by 15%.
- Test Timing: You can send your email out at different times (BN: 10 AM vs. 8 PM IST) via Brevo’s Smart Scheduling.
- Analyse the Results: Use FreshSales or GetResponse to analyse your results and identify which variants won. You should aim for at least 95% statistical significance.
If you are wondering which platforms to use for this, check out the pricing table below:
GetResponse
- Features include A/B testing, dynamic content, and analytics.
- Pricing starts at $19/month and 90.9% deliverability.
MailChimp
- Features include A/B testing, segmentation, lead forms, and analytics.
- Pricing is free for 500 contacts, and paid plans start from $13/month.
Pro Tip: Use smaller groups (10-20% of your list) and scale the winner. X posts have suggested that ActiveCampaign’s A/B testing multiplied click-through rates when testing native CTA’s by 2.
Conclusion
This Lead Generation Email Review examined how HubSpot, ActiveCampaign, Zoho, MailChimp, Brevo and Leadpages will allow SaaS’s in India to create high-converting lead generation emails in 2025. Zoho and Brevo provide the best value for the Indian startup; HubSpot and ActiveCampaign have better conversions, and Unbounce facilitates landing page integration.
Use personalised subject lines, check your conversion metrics to measure performance, use A/B tools such as GetResponse, and integrate with CRMs and landing pages to create seamless funnels.
Learn more about lead generation solutions on Alternate Product and skyrocket your SaaS!
