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Updated in April 2025
10 Best Email Marketing Plugins in 2025
In 2025, email marketing Plugins are crucial for Indian companies looking to engage customers, increase conversions, and increase revenue with targeted campaigns. This guide will cover what an email marketing plugin is, how it works and the best, cheapest or right for the business marketing plugin for Indian businesses. Additionally, we will provide comparisons of MailPoet, Icegram Express, WeMail, OptinMonster and Brevo that make use of WooCommerce and LMS integration with your free tier limits and automation capabilities. You do not want to miss this opportunity to kick-start your full email marketing strategy.
Top 10 Email Marketing Plugins in 2025
- Transactional Emails
- Advanced Segmentation
- Real Time Reporting
- E-commerce Integration
- Audience Segmentation
- Reporting and Analytics
- Push Notification
- Email Template Builder
- Reporting and Analytics
- Email Campaign Management
- Landing Page Builder
- Social Media Integration
- Lead Scoring
- Advanced Segmentation
- CRM Integration
- Reporting and Analytics
- Subscriber Tagging
- Email Template Builder
- Integration with Email Service Providers
- Geo Location Targeting
- Onsite Retargeting
- Welcome Emails
- Subscription Forms
- Automated Email Notifications
- Form and Popup Builder
- Lead Generation
- campaign Targeting
- Email Campaign Management
- Audience Segmentation
- Automated Email Notifications
What Is an Email Marketing Plugin And How Does It Work?
An email marketing plugin is a tool found in WordPress, so that businesses can create, manage and send email campaigns without leaving the WordPress dashboard or integrating with an email service outside of the business. Email marketing plugins like MailPoet and Brevo are great for bloggers, e-commerce stores and Indian startups, because these plugins provide a way to streamline lead capture, list management for emails, and sending automated emails.
How It Works:
- Installation: You want to first install plugins such as Icegram Express or WeMail from the WordPress Plugin directory and activate them.
- Integration: You run the plugins and integrate them with an email service (i.e., MailPoet’s SMTP or Brevo’s API) or use the built-in server for ‘sending’ emails.
- List Building: Using OptinMonster, you can create signup forms or popups to capture your subscribers’ emails and sync them to WooCommerce or MemberPress.
- Campaign Creation: You can create emails using a drag-and-drop editor (i.e., MailPoet), based on templates, or fully customise your emails using user data to personalise the content.
- Automation: The ultimate goal is to set up workflows (i.e., initial welcome email, abandoned cart, etc.) using Brevo or Icegram Express, to send emails based on the triggers of your choosing.
- Analytics: You can see metrics such as opens, clicks, and conversions from within the dashboards in WeMail or MailPoet.
MailPoet
- Features: Drag and drop editor, automation, WooCommerce integration, subscriber management.
- Details: Free up to 1,000 subscribers (5,000 emails/month). Premium as of writing is $10/month (₹830).
Brevo
- Features: Email/SMS automation, drag and drop editor, CRM sync, WooCommerce integration.
- Details: Free for 300 emails/day (9,000/month). Premium as of writing is $25/month (₹2,080).
X Insight: Indian marketers on X like MailPoet for its native integration with WordPress, which helps to keep the campaign process streamlined for small businesses.
Let’s get deep dive into the top 5 Best Email Marketing Plugins in 2025
Features:
- Brevo offers email advertising, SMS marketing, chat, CRM, and marketing automation. It consists of features like drag-and-drop electronic mail editor, advanced segmentation, transactional emails, A/B testing, and unique analytics. It also helps SMS campaigns and Facebook commercials integration.
Advantages:
- Brevo is thought for its ease of use and all-in-one advertising and marketing suite. It offers robust automation competencies and integrates well with various eCommerce platforms and CRMs. It is also GDPR compliant and offers top notch deliverability quotes.
Use Cases:
- Brevo is good for small to medium-sized groups searching out a complete marketing solution that combines email, SMS, and CRM abilties. It is likewise appropriate for eCommerce shops, bloggers, and agencies.
Pricing:
- Brevo offers a free plan to a business and custom plan too. Limited features are available in free plan where as with all the features with a price of $15/month.
Features:
- Mailchimp provides email advertising, advertising automation, landing pages, social media commercials, and CRM functionalities. Features encompass a drag-and-drop email builder, segmentation, A/B trying out, and specified analytics. It additionally offers eCommerce integrations and AI-powered guidelines.
Advantages:
- Mailchimp is user-friendly and suitable for novices. It affords a huge range of templates, robust automation workflows, and huge 0.33-birthday party integrations. Its free plan is generous, making it reachable for startups and small companies.
Use Cases:
- Mailchimp is right for small organizations, bloggers, and eCommerce stores seeking to manage their electronic mail advertising, social media advertisements, and patron relationships in one place. It’s also beneficial for startups wanting a price-effective advertising solution.
Pricing:
- Mailchimp offers free plan to wide range of plans starting at $13/month and goes up to $350/month with all the advanced features.
Features:
- Omnisend makes a speciality of e-mail and SMS advertising and marketing automation, imparting features like drag-and-drop e mail builder, pre-built automation workflows, segmentation, and advanced reporting. It also includes push notifications and integrates with diverse eCommerce platforms.
Advantages:
- Omnisend is specially designed for eCommerce, supplying functions like product pointers, cart abandonment emails, and income monitoring. It is person-pleasant and allows for omnichannel marketing through electronic mail, SMS, and push notifications.
Use Cases:
- Omnisend is best for eCommerce businesses seeking to beautify their e mail and SMS marketing efforts. It is appropriate for on line stores aiming to increase sales via automated campaigns and personalized messaging.
Pricing:
- Omnisend offers a free plan with restricted features. Pricing starts with additional features from $16/month to $59/month.
Features:
- HubSpot affords email advertising, CRM, advertising and marketing automation, touchdown pages, and analytics. Features encompass a drag-and-drop e-mail editor, personalization, A/B trying out, and exact reporting. It also offers advanced CRM skills and integration with different HubSpot gear.
Advantages:
- HubSpot is thought for its effective CRM and advertising and marketing automation capabilities. It gives a complete marketing suite that includes the whole thing from email marketing to consumer courting management. The platform is scalable and suitable for developing organizations.
Use Cases:
- HubSpot is ideal for agencies of all sizes seeking out an all-in-one advertising and CRM answer. It is especially beneficial for companies that need to align their advertising and marketing and income efforts and want superior automation and reporting capabilities.
Pricing:
- HubSpot offers best plans for at varying price with dedicated add-ons at each price segment. Pricing starts from $0 to 800/month.
Features:
- ActiveCampaign gives email advertising and marketing, advertising and marketing automation, CRM, and income automation. Features encompass a drag-and-drop e-mail builder, superior segmentation, automation workflows, A/B testing, and specified analytics. It also supports SMS marketing and location monitoring.
Advantages:
- ActiveCampaign is known for its powerful automation talents and CRM integration. It offers enormous customization alternatives for automation workflows. The platform provides terrific customer service and normal updates.
Use Cases:
- ActiveCampaign is ideal for businesses looking for advanced advertising automation and CRM integration. It is suitable for small to medium-sized companies, eCommerce shops, and carrier-based totally corporations aiming to automate their advertising and sales processes.
Pricing:
- ActiveCampaign pricing starts from $29/month with restrictions and to go without any restrictions the pricing starts at $259/month.
What Email Marketing Plugin for WordPress Is the Best?
These are the best WordPress email marketing plugins in 2025 based on their features, usability, and performance:
MailPoet: Best overall with WordPress integration, drag and drop editor, and 50+ templates. Works for bloggers and e-commerce and works flawlessly with WooCommerce.
- Features: automation, 50+ templates, WooCommerce marketing emails, analytics
- Details: Free for up to 1,000 subscribers; Premium from $10/month (₹830).
Brevo: All-in-one platform for email, SMS, and CRM marketing. Best-in-class automation capability and deliverability (99% success rate).
- Features: email/SMS automation, CRM capability, drag-and-drop editor, synchronisation with WooCommerce
- Details: Free for 9,000 emails/month; Premium from $25/month (₹2,080).
OptinMonster: A lead-generation approach to email marketing with popups and forms that integrates with MailPoet and Brevo. Best email marketing app for generating subscribers.
- Features: popups, forms, A/B testing, WooCommerce integration
- Details: starts at $7/month (₹580); no free plan.
Why’s MailPoet The Winner?
- Native dashboard in WordPress, a free plan which included up to 5,000 emails/month, WooCommerce compatibility make this perfect for businesses in India.
X users suggest that MailPoet improves recipient engagement by 25%.
What Is the Cheapest Plugin to Send Marketing Emails?
Cheap email marketing plugins for 2025:
MailPoet: Free for 1,000 subscribers (5,000 emails/month), but starts at just $10/month (₹830), for premium automation.
- Features: Free templates, automation, WooCommerce integration, analytics.
- Highlights: Free for 1,000 subscribers and starts at $10/month.
Brevo: Free for 300 emails/day (9,000/month) unlimited contacts, premium starts at $25/month (₹2,080) for 20,000 emails.
- Features: Free email/SMS, drag-drop editor, CRM and WooCommerce sync.
- Highlights: Free for 9,000 emails/month and premium starts at $25/month.
Icegram Express: Free for unlimited subscribers (1,500 emails/month), premium starts at $10/month (₹900). Icegram Pro is available for $168/year or $14/month.
- Features: Free forms, automation, newsletter, WooCommerce packaging, etc.
- Highlights: Free for 1,500 emails/month and premium starts at $10/month.
WeMail: Free for 3,000 subscribers (6,000 emails/month), premium payments start at $8/month (₹670).
- Features: Free forms, automation, templates, and WordPress plugin.
- Highlights: Free for 3,000 subscribers, and premium payments start at $8/month.
Best Pick: MailPoet offers the best free tier for a small list, and Brevo is best for high-volume but unlimited contacts.
Affordable & Best WordPress Email Plugin for Indian Businesses (2025)?
If you are looking for affordable and good value email marketing plugins for your Indian business, you can’t go wrong with:
MailPoet: Free for 1,000 subscribers (5,000 emails/month), drag-and-drop editor and WooCommerce support. Cheap Premium ($10/month, ₹830).
- Features: Automation, 50+ templates, WooCommerce support, analytics.
- Features: Free for 1,000 subscribers; Premium from $10/month.
Brevo: Free for 9,000 emails/month – a great value for high-volume email campaigns. Integrates with local payment gateways (e.g., Razorpay).
- Features: Email and SMS automation, sync with a CRM, WooCommerce integration, email deliverability = 99%.
- Features: Free for 9,000 emails/month; Premium from $25/month ( ₹2,080).
WeMail: Free for 3,000 subscribers (6,000 emails/month). has fantastic budget-priced Premium ($8/month, ₹670) with automation.
- Features: Forms, automation, templates, WordPress integration.
- Features: Free for 3,000 subscribers; Premium from $8/month.
Icegram Express: Free for 1,500 emails/month – suited for small companies. Premium is from $10.75/month (₹900).
- Features: Forms, automation, newsletters, WooCommerce.
- Features: Free for 1,500 emails/month; Premium from $10.75/month.
Why are they suitable for India’s market?t:
- MailPoet and WeMail are good to provide plenty of free space for smaller entities, and Brevo’s limit on the high side is a perfect fit for scaling startups.
- They all have good installs at Icegram Express is lightweight for India (Hostinger ₹149/month).
X users choosing MailPoet for India’s market mostly consider ease of use and cost, and Rats! It’s cheap.
Mailchimp vs Brevo Plugin: Which is Better?
A 2025 comparison of Mailchimp for WordPress (MC4WP) and Brevo plugins:
Mailchimp for WordPress (MC4WP):
- Pros: Integrates seamlessly with Mailchimp, customizable forms, and includes analytics. Supports WooCommerce for abandoned cart emails. Free plan (1,000 emails/month, 500 subscribers).
- Cons: Free features are limited, premium plugin ($59/year, ₹4,900), Mailchimp plans ($13/month, ₹1,080) make it not that cheap. Deliverability 92%.
- Best For: Small businesses that are currently using Mailchimp.
- Features: forms, analytics, WooCommerce sync, A/B testing.
- Details: free for 1,000 emails/month. Premium from $13/month.
Brevo:
- Pros: Native WordPress plugin. Email/SMS, CRM, and automation. Free plan (9,000 emails/month, unlimited contacts). Deliverability 99%. Integration with WooCommerce and the form plugin.
- Cons: No A/B testing on the free plan, Premium ($25/month, ₹2,080) for advanced features.
- Best For: E-commerce and multi-channel marketing.
- Features: Email/SMS automation, CRM, drag-and-drop editor, WooCommerce sync.
- Details: Free for 9,000 emails/month. You can add a big option with a <100k plan, Premium from $25/month.
Winner:
- Brevo wins by far: higher deliverability (99% vs. 92%), free plan was more generous free plan, and multi-channel support (email/SMS).
- Mailchimp is great/good for the user experience, but much more expensive for any businesses in India.
X posts showcase Brevo’s abandoned cart automation resulted in 20% higher conversions.
Do Email Plugins Offer Easy Integration with WooCommerce or LMS?
Yes, email plugins can offer one-click integration with WooCommerce and LMS platforms like MemberPress:
WooCommerce Integration:
MailPoet integrates seamlessly with WooCommerce customer data to send abandoned cart and product recommendation emails, as well as an easy drag-and-drop editor to create and design WooCommerce email campaigns.
- Features: WooCommerce automation, templates, user/relation management.
- Details: Free for up to 1,000 subscribers; premium pricing starts as low as $10/month.
OptinMonster integrates with WooCommerce to provide popups and cart recovery forms, and syncs that data with either MailPoet or Brevo.
- Features: popups, forms, WooCommerce integration, A/B testing
- Details: starts at $7/month.
LMS Integration (MemberPress):
Brevo syncs MemberPress users via API, to send automated course reminders, as well as allows for multi-channel communication (e.g., email/SMS).
- Features: LMS sync, Email/SMS automation, CRM.
- Details: Free for up to 9,000 emails/month; premium pricing starts at $25/month.
WeMail integrates with MemberPress to send automated course emails, as well as allows for automation and list segmentation.
- Features: LMS integration, automation, forms.
- Details: Free for up to 3,000 subscribers; premium pricing starts at $8/month.
How Easy is It to Set Up the Email Integration?
- When it comes to integrating plugins into your e-commerce or LMS platform, most email plugins will use API Keys for this integration or offer a one-click setup to simplify this process.
- Regarding integration with WooCommerce, Brevo and MailPoet came out with their native plugins to support WooCommerce, while OptinMonster is more of a lead capture solution to enhance use with WooCommerce.
What Are the Email Sending Limits for Free Tiers?
Free Tier Email Sending Limits for 2025:
MailPoet: 5,000 emails/month (1,000 subscribers). Best for small blogs or stores.
- Features: Free templates, automation, WooCommerce support.
- Details: Free for 1,000 subscribers; Premium starting from $10/month.
Brevo: 9,000 emails/month (300/day, unlimited contacts). Better for high-volume senders.
- Features: Free email/SMS, CRM, WooCommerce sync.
- Details: Free for 9,000 emails/month; Premium starting from $25/month.
WeMail: 6,000 emails/month (3,000 subscribers). Appropriate for growing Indian businesses.
- Features: Free forms, automation, WordPress integration.
- Details: Free for 3,000 subscribers; Premium starting from $8/month.
Icegram Express: 1,500 emails/month (unlimited subscribers). Suitable for small campaigns.
- Features: Free forms, automation, WooCommerce support.
- Details: Free for 1,500 emails/month; Premium starting from $10.75/month.
Mailchimp: 1,000 emails/month (500 subscribers). Limited amount of automation in the free plan.
- Features: Forms, analytics, and WooCommerce sync.
- Details: Free for 1,000 emails/month; Premium starting from $13/month.
Note that OptinMonster does not integrate with OptinMonster for sending email, though you can send emails with OptinMonster, but only when it integrates with a service like MailPoet or Brevo, so OptinMonster doesn’t have a free tier offering.
Do the plugins allow automation workflows?
Yes, these plugins offer automation workflows for specific campaigns:
MailPoet: Offers welcome series, abandoned cart, and post-purchase emails. Drag and drop workflow builder.
- Features: automation, WooCommerce emails, templates, analytics.
- Details: Free for 1,000 subscribers; Premium from $10/month.
Brevo: Features automation workflows for abandoned cart, welcome emails, and behaviour-based triggers (e.g., if the customer visits a website). Also includes email/SMS.
- Features: email/SMS automation, CRM, workflow builder, visual.
- Details: Free for 2,000 contacts; Premium from $25/month.
WeMail: Offers automated sequences (e.g., welcome, re-engagement) with Mailchimp or Brevo integration.
- Features: automation, forms, templates, WordPress integration,
- Details: Free for 3,000 subscribers; Premium from $8/month.
Icegram Express: Basic automated campaigns for welcome emails and blog post notifications.
- Features: Automation, forms, newsletters, WooCommerce support,
- Details: Free for 1,500 emails/month; Premium from $10.75/month.
Mailchimp: Free plan includes basic automation (e.g., welcome emails). The Premium plan ($13/month, ₹1,080) includes advanced automation.
- Features: automation, forms, analytics, WooCommerce sync,
- Details: Free for 1,000 emails/month; Premium from $13/month.
X Insight: Indian e-commerce owners on X noted that Brevo has multi-channel workflows with 20% higher engagement.
Conclusion
Through this WordPress Email Marketing Plugin Review, we learnt how MailPoet, Brevo, WeMail, Icegram Express, and OptinMonster enable Indian businesses in 2025. MailPoet is leading the pack with ease of use in native WordPress, Brevo with deliverability and multi-channel capacities, while WeMail is an excellent option for value with small businesses in mind.
They all have free tiers (up to 9,000 emails per month with Brevo), plus automation workflows that make these plugins an appealing option for WooCommerce and LMS exploring email marketing automation.
