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Updated in April 2025
Top 10 Best Email Marketing Tool For CRM Integrated Email
Email marketing integrated with customer relationship management (CRM) merges the functionalities of CRM systems with email marketing, which allows marketers to create seamless communications, personalise their campaigns, and provide a better return on investment (ROI). With this guide, we will examine what email marketing integrated with CRM is, why marketers need it, and how platforms like HubSpot, Zoho, MailChimp, ActiveCampaign, and Brevo will support SaaS businesses in India in 2025. Sections include tracking and automation, affordable email integrated with CRM platforms, analytics, next steps to plan impactful campaigns, in-depth learning around products, and surveys, all to support you with selecting the best platform for your business use case.
Top 10 Best Email Marketing Tool For CRM Integrated Email
- Email Marketing Automation
- CRM Available
- Personalization
- Email Marketing Automation
- CRM and Sales Automation
- Advanced Analytics
- CRM Integration
- Comprehensive Reporting
- Email Tracking and Scheduling
- Email Integration and Tracking
- Sales Pipeline Management
- Workflow Automation
- Email Marketing Automation
- CRM and Contact Management
- Lead Scoring and Segmentation
- List Segmentation and Targeting
- CRM Integration
- Detailed Analytics and Reporting
- CRM and Audience Management
- Comprehensive Analytics
- Advanced Segmentation
- Transactional Emails
- Advance Analytics
- Sedmentation and Targeting
- Workflow Automation
- Lead Management and Scoring
- Comprhensive CRM Features
- Email Integration and Tracking
- CRM and Projects Management
- Lead and Contact Management
What Is Email Marketing Integrated With CRM, And Why Do Marketers Need It?
Email marketing integrated with CRM systems enables marketers to automatically send personalised email campaigns from a single point of management, the email marketing platform – HubSpot, Zoho, etc. Online marketing tools such as Zoho or HubSpot connect email behaviour (opens, click throughs, etc.) captured in the email system to the CRM/customer profile, and enable potential outreach to customers based on customer behaviour, demographics, or deal stage.
Reasons Marketers Should Use It:
- Personalisation: Leverage CRM data, such as purchase history and deal stage, to send personalised emails, resulting in 26% increased open rates (e.g., ActiveCampaign’s dynamic content).
- Efficiency: Automate recurring tasks, such as follow-ups or drip campaigns, making it possible to do those tasks just once, so you no longer have to repeat them (e.g., MailChimp’s automation).
- Data Centralisation: Keep all customer interactions (emails, calls, website visits) in one place to minimise the number of apps (e.g., FreshSales Suite).
- Higher ROI: Email earns $38 per $1 spent on it; when it is integrated with a CRM, it can earn even more by targeting only the best leads (e.g., Pipedrive’s lead scoring).
- Shared Data: Connect both sales and marketing data to align strategies (e.g., Zoho’s two-way synchronisation).
X Opinion: Marketers who use X have great things to say about HubSpot because of its free CRM-email interface, which is ideal for startups to scale up their personalised campaigns.
Let’s get deep dive into the top 5 Best Email Marketing Tool For CRM Integrated Email
Features:
- HubSpot offers a complete CRM with incorporated email advertising talents, including electronic mail templates, personalized email campaigns, automation workflows, and targeted analytics.
Advantages:
- HubSpot's all-in-one platform integrates CRM, e-mail advertising, and income gear, providing seamless information synchronization. It’s consumer-friendly, with sturdy analytics and reporting gear.
Use Cases:
- Ideal for corporations of all sizes seeking to streamline their advertising, sales, and customer support operations. It’s best for nurturing leads, coping with patron relationships, and strolling effective electronic mail marketing campaigns.
Pricing:
- HubSpot gives a free plan in the start and pricing starts at $20/month.
Features:
- ActiveCampaign offers a strong CRM with included email advertising, automation, segmentation, and personalization. It also includes advanced features like predictive sending, conditional content, and split checking out.
Advantages:
- ActiveCampaign excels in automation, offering effective equipment for developing complicated workflows. It integrates with numerous third-birthday celebration applications, providing a bendy and scalable solution
Use Cases:
- Suitable for small to medium-sized corporations looking to automate their advertising and sales methods. It’s perfect for nurturing leads, segmenting audiences, and strolling targeted e mail campaigns.
Pricing:
- ActiveCampaign’s pricing starts $49/month ranges up to $259/month with add-ons at each stage.
Features:
- Freshsales gives a CRM with included e mail advertising features, such as e-mail templates, campaigns, monitoring, and automation. It also includes lead scoring, contact management, and income pipeline management.
Advantages:
- Freshsales is known for its intuitive interface and ease of use. It gives AI-primarily based lead scoring, robust analytics, and seamless integration with other Freshworks products.
Use Cases:
- Ideal for small to medium-sized businesses trying to streamline their income and advertising and marketing efforts. It’s suitable for coping with consumer relationships, automating e-mail campaigns, and enhancing sales procedures.
Pricing:
- Freshsales pricing begins at $9 per month to $55 per month with varying services or features.
Features:
- Pipedrive is user-friendly and specializes in visual income pipeline management. It offers strong automation and customization alternatives, making it smooth to tailor to specific enterprise wishes.
Advantages:
- Pipedrive is user-friendly and specializes in visual income pipeline management. It offers strong automation and customization alternatives, making it smooth to tailor to specific enterprise wishes.
Use Cases:
- Suitable for small to medium-sized businesses centered on income pipeline management. It’s best for automating repetitive duties, tracking e-mail engagement, and handling client interactions.
Pricing:
- Pipedrive pricing starts at $25 to $129 per month with features at each pricing level.
Features:
- Keap gives a CRM with included e mail advertising, which include e mail templates, automation, segmentation, and monitoring. It also offers features for lead management, income pipeline management, and payment processing.
Advantages:
- Keap combines CRM, electronic mail advertising, and income automation in one platform. It’s recognized for its ease of use and powerful automation abilities.
Use Cases:
- Ideal for small businesses and entrepreneurs looking to streamline their income and advertising and marketing processes. It’s suitable for coping with leads, automating e mail campaigns, and improving consumer engagement.
Pricing:
- Keap pricing starts at $299/month to $599/month with varying features at different level.
Which CRMs Perform Advanced Email Tracking and Advanced Automation?
Many CRMs have features for advanced email tracking (opens, clicks, replies) and automation for advanced, complex campaigns:
1. HubSpot:
Tracks email (opens, clicks) and webpage visits and easily automates drip campaigns with triggers based on CRM data (ex, deal stage). Included A/B tests, and offers AI to optimise send time.
2. ActiveCampaign:
94.2% deliverability, behavioural triggers (ex, automatic sending of further follow-up emails after signup), advanced tracking (ex: advanced tracking e.g. link clicks, reply tracking). AI also predicts the most likely high-converting leads.
3. Zoho:
Integrates/Syncs with Zoho Campaigns to track bulk email, automation, and autoresponders, and can segment contact lists with deal stage and other custom fields; real-time analytics on opens and clicks.
4. FreshSales Suite:
FreshSales tracks email engagements (opens, clicks, replies) in addition to Freddy AI, which tracks interactions to provide lead scoring (Predictive Analysis). FreshSales can automate customer journeys (ex, abandoned cart emails).
5. Pipedrive:
Tracks email opens/clicks, automatically follows up with triggers or solid sync with Gmail/Outlook. Template customisation is limited, but automation for sales is better than most CRMs.
6. MailChimp:
Can integrate with CRMs to track automation, sends, etc, can create drip campaigns and behavioural triggers (ex, website activity).
Important: In addition, ConvertKit, GetResponse, Moosend, Omnisend, Brevo, Keap, Aweber, and Benchmark have minimal tracking capabilities, and on Monday.com, you would have to integrate/make 3rd party apps (ex, MailChimp).
Who Are the Cheapest SaaS Providers that Offer CRM Email Integration?
The cheapest CRM email-integrated providers for 2025 are:
Zoho – Free plan offers 5,000 emails/month (250 contacts), CRM sync, and automation. Paid plans are from $6/month. Zoho is the best choice if you are a startup.
- Features – Free tier, email sync, automation, templates.
- Details – Free to have first 250 contacts; paid plans are from $6/month.
MailChimp – Free plan allows for 500 contacts (1,000 emails/month). MailChimp provides basic automation, CRM integration, and email sync. Started paid plan starts $13/month.
- Features – Free plan, templates, A/B testing, CRM sync integration.
- Details – Free tier available; paid plans start from $13/month.
Brevo – Free plan allows 300 emails/day, with CRM algorithm, automation, and email sync. Paid plans from $25/month.
- Features – Drag and drop editor, email templates, CRM email sync.
- Details – Free plan allows 300 emails/day; paid plans from $25/month.
Moosend – Free for up to 1,000 subscribers (unlimited emails). Moosend accounts have CRM, automation, and emails. Paid plans start at $9/month.
- Features – Freemium model with free tier remaining; automation, templates, email analytics.
- Details – Free up to 1,000 contacts; paid from $9/month.
None of the above was a comprehensive review of the services offered. HubSpot is free for 1,000 contacts; FreshSales starts at $15/month; ActiveCampaign starts at $29/month; Pipedrive starts at $9.90/month; GetResponse is from $19/month; Omnisend starts at $16/month.
All six are decent and offer value, but tend to be a bit pricier. Keap, ConvertKit, AWeber and Benchmark offer limited free plans.
What Is the Best CRM Integrated Email Provider in 2025?
The “best” provider differs by business, but the best choices in 2025 would include the following:
HubSpot: Best for B2B SaaS with free CRM, email automation, and 31.61% market share. HubSpot tracks opens, clicks, and activity on your website, plus it integrates well with Gmail and Outlook. It is an optimal option to grow your database (scale).
- Features list: Free CRM, automation, A/B testing, analytics.
- Details: Free for 1,000 contacts, paid plans start at $20/month.
ActiveCampaign: Best for email automation and deliverability of 94.2%, along with a proprietary AI engine to design triggers and monitor email performance for advanced tracking metrics. ActiveCampaign can be very useful even with more sophisticated task flows.
- Features list: AI automation, deliverability rates, and tracking.
- Details: ActiveCampaign paid plans start at $29/month.
Zoho: Best for cost and customisation with no limit to features, also Zoho Campaigns integrates seamlessly. Very strong as a CRM solution for small or medium-sized companies.
- Features list: Email sync, automation, CRM sync of tasks and data collection.
- Details: Free for up to 250 contacts, paid Zoho plans start at $6/month.
FreshSales Suite: Best for data-derived insights using AI, also includes various degrees of email tracking and automation when taking a customer through their journey.
- Features list: Freddy AI, tracking, automation, segmentation.
- Details: FreshSales plan starts at $15/month.
Summary: HubSpot has the most features that are free and is scalable; ActiveCampaign utilises significantly strong email automation; Zoho is hard to surpass for value; FreshSales Suite differentiates itself with AI.
X posts point towards HubSpot as the best for startups, and ActiveCampaign as the best option to use when your strategy has significant email automation.
Who Provides the Best Value in CRM Email Integration for Indian Firms (2025)?
These vendors provide the correct combination of quality and affordability for Indian SaaS firms in 2025,
Zoho: Developed for India with local pricing, freemium plan (5,000 emails/ month & 250 contacts), and an API to integrate Zoho Campaigns. Supports Hindi and English templates and offers local support *if* needed.
- Features: Sync with your CRM, automations, local pricing, and templates.
- About: free with 250 contacts; paid from $6/ month.
Brevo: offers an affordable 300 emails/day free tier, CRM integration, and automation. This is one of the most popular marketing automation providers for Indian startups.
- Features include: drag-and-drop email editor, CRM sync, templates, and analytics dashboards.
- About: free version (300 emails/day); paid from $25/ month.
MailChimp: Free plan offering 500 contacts, CRM integration, and templates. It’s also scalable for Indian SMEs.
- Features: free plan, templates, segmentation, CRM sync.
- About: free tier; paid from $13/ month.
Moosend: Free plan for 1,000 subscribers; automations: CRM integration; improves deliverability and customer saves time; has high deliverability for an Indian audience.
- Features: Automations, templates, analytics dashboards, CRM sync.
- About: free; paid from $9/ month.
Why is a good provider in India?
- Zoho is tailored to the psychographics of India and offers local pricing and local support, if needed.
- Brevo and Moosend have a free tier for startups.
- MailChimp provides manageable freemium pricing for startups and a great potential for growth in Indian SMEs to scale.
X feedback highlighted Zoho as the best quality for Indian SaaS (cost) and depth of features related to CRM.
How Can Email Opens and Clicks Be Automatically Logged in the CRM?
Automatically logging in email opens and clicks simplifies tracking for campaigns:
- Integrate with Email Clients: Sync Gmail or Outlook with Pipedrive, HubSpot or Zoho so the opens/clicks are automatically logged in the profile of the contact.
- Tracking Pixels: Platforms like ActiveCampaign and the FreshSales Suite use pixels to determine open and link clicks (how many times that potential customer clicked links to view what you were offering) and then sync all contacts to CRM.
- Smart BCC: The Smart Email BCC in Pipedrive will log all of the named emails that were “copied” into the CRM, so if you sent an email, Pipedrive automatically logs that email. Zoho offers similar features and updates with the sync back to connect or confirm activity, both ways.
- API’s: MailChimp and Brevo both sync campaign data (opens & clicks) into CRMs using API’s. When these updates happen, all of the contact activity automatically gets updated and recorded.
- Analytics Dashboards: HubSpot and the FreshSales Suite will show opens and clicks in their published dashboards for CRMs, which can be tagged to deals or leads.
Pipedrive
- Feature Set: Smart BCC, email tracking, and automation.
- Notes: Pricing starts from $9.90/month and offers a 14-day free trial.
ActiveCampaign
- Feature Set: Pixel tracking, CRM which syncs on opens and link clicks, and automation.
- Notes: Pricing starts from $29/month and has excellent deliverability.
A note about the platform – when using any CRM, be sure that it is getting cleaned daily to avoid incorrectly logged interactions and adding poor data quality to it. (You can refer to presentation X sessions for Zoho inaccuracies in syncing.)
Can I Automate Follow-Up Sequences From My CRM?
Yes, most CRMs automatically handle follow-up sequences based on:
- Behavioural Triggers: ActiveCampaign and FreshSales Suite provide full follow-up automation, based on the customer’s actions (i.e., opens, clicks, moving to deals), which might include automated emails post-trial.
- Drip Campaigns: HubSpot and Zoho (with Zoho Campaigns) help create longer multi-stepped sequences, including welcome series and re-engagement.
- Scheduled Emails: Pipedrive and GetResponse schedule follow-ups based on time or CRM reporting. Pipedrive tool, for example, allows you to send pre-planned follow-up emails 3 days after a lead received an initial email but did not respond.
- Template-based: MailChimp and Moosend can utilize the info from your CRM data, for example, sending an email that has a template for abandoned carts.
- Workflow: Monday.com can allow for customised follow-up(s) in workflow from a MailChimp integration, or Keap allows leads to enter (for example) a custom workflow if a field in your CRM database is changed.
HubSpot:
- Capabilities: Allows for drip campaigns, triggers, and template automation.
- Special Offers: 1,000 customers are free, and monthly subscriptions start at $20.
GetResponse:
- Capabilities: Allows for drip campaigns, CRM triggers, and template setups.
- Special Offers: 90.9% deliverability; subscriptions start at $19 monthly.
Note: Also, keep an eye out for ConvertKit, Omnisend, AWeber, Benchmark, among others, as typical (basic) follow-up automation; Brevo and Keap are effective CRMs but will be more expensive in total.
What Are the Benefits of Deep CRM–Email Analytics Integration?
Deep CRM-email analytics integration can improve performance and decision-making:
- Real-Time Dashboard Tracking: This includes tracking opens with benchmarks (42.35% open rate), clicks, and conversions in your CRM dashboards (HubSpot, ActiveCampaign, etc.), so that you can optimise while the campaign is running.
- Revenue Attribution: FreshSales Suite and Zoho have links to email campaigns and deals to demonstrate revenue accrued per campaign, e.g. $38 for every $1 spent on a campaign.
- Lead Scoring: ActiveCampaign has lead scoring using their AI and Pipedrive reports on email analytics to ensure people are high-potential leads based on what emails they reacted to.
- Segmentation: Use engagement reporting, e.g. number of clicks or website clicks in MailChimp or Brevo, to segment those who engaged to create a targeted list so they will be much more likely to convert.
- Performance Optimisation: A/B testing subject lines or CTAs with GetResponse or Moosend will identify the best campaigns.
- Customer Journey Mapping: FreshSales Suite has Freddy AI that can map customer journeys against your email interactions and improve retention.
FreshSales Suite
- Features: AI, revenue tracking, segmentation.
- Details: Basic package starts at $15/month. Full insight at a basic price.
MailChimp
- Features: Real-time analytics, segmentation, A/B testing.
- Details: Free up to 500 contacts; upgrades would start at around $13/month.
X Insight: G2 users highlighted ActiveCampaign analytics as a feature they found valuable to predict lead conversion; this feature increases a SaaS business’s ability to report on ROI.
Conclusion
this beauty of a CRM-Integrated Email Review has focused on these tools – HubSpot, ActiveCampaign, Zoho, MailChimp, Brevo, and FreshSales Suite to redefine SaaS marketing in India for 2025. HubSpot provides access to free tools and then the option to scale.
ActiveCampaign is great for follow-ups, automation, and deep tracking. Zoho provides exceptional value for Indian businesses, and Brevo and Moosend are budget solutions. Once we automate our follow-ups, log opens and clicks, and dive into the deep analytics, we can gain insights for personalised campaigns to give our marketing the highest returns.
Explore CRM-email solutions like these at Alternate Product to optimise your SaaS marketing!
